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How the News Lies: Media, Advertising, Market Economics & How Journalism Really Works (1994)
Barratt of London has been called "the father of modern advertising". Commercial advertising media can include wall paintings , billboards , street furniture components, printed flyers and rack cards , radio, cinema and television adverts, web banners , mobile telephone screens, shopping carts, web popups , skywriting , bus stop benches, human billboards and forehead advertising , magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes " logojets " , in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens , musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles grabertising , the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Moving from the local advertising, there is also regional and national advertising. The geographic scope of television advertising may vary, from local or regional advertising through to national coverage, depending on whether public broadcasting or subscriber-based cable services are used. These tasks are usually the responsibility of the print production manager, or for electronic media, a producer. Advertising, First edition Page The transmission model of communication. The transmitter encodes the message into signals. Geographic segmentation is segmenting markets by geographic regions based on the shared characteristics, needs, or wants of people within a region Audience objectives are types of people the advertiser wants to reach.
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